Dementia Advocacy Alliance.
A mission-driven advocacy network for professionals who support dementia caregivers and older adults — focused on education, recognition, and community impact.
Not an influencer program. A professional alliance.
The Dementia Advocacy Alliance is not a referral program, an influencer network, or a sales channel. It's a professional initiative that recognizes the social workers, care managers, and aging-services professionals who quietly carry families through the hardest seasons of dementia — and gives them the community and credentialing to do it better.
- Mission-driven, not commission-driven
- Focused on education and community impact
- Recognition for the professionals already doing the work
- Aligned with HōttoCare's caregiver-first values
Who the Alliance is for.
Social workers
Hospital, hospice, and community social workers walking families through dementia decisions.
Care coordinators & case managers
Professionals managing complex caregiver journeys across providers and settings.
Aging services professionals
Area Agencies on Aging, senior center leaders, and community-based program staff.
Community health professionals
Public health workers and community health navigators serving older adults.
Dementia caregiver advocates
Anyone with a track record of championing caregivers in their community or organization.
What members receive.
The Alliance invests in the people who already invest in caregivers. Recognition, learning, and a network that takes the work seriously.
Weekly Care Navigator training
Exclusive access to weekly Care Navigator training sessions — ongoing education, practical guidance, and deeper expertise in dementia care and caregiver support.
Professional recognition & visibility
Be publicly recognized as part of a vetted national alliance and listed in the Alliance directory that caregivers and partner organizations can reference.
Blog spotlight opportunities
Share your work, perspective, and case experience with HōttoCare's caregiver audience.
Digital advocacy badge
A verified badge for your email signature, LinkedIn, and organizational profile.
Dementia Care Navigation Certificate
Earn a HōttoCare-issued certificate marking your training and commitment.
Caregiver impact
Most importantly — be part of a movement measurably improving caregiver wellbeing.
From application to active member.
- 1
Apply
Submit a short application sharing your role, organization, and why caregivers matter to you.
- 2
Review
Our team reviews applications against the Alliance's community standards and mission alignment.
- 3
Onboard
Approved members complete a brief onboarding, receive credentials, and meet the cohort.
- 4
Engage
Participate in learning sessions, contribute spotlights, and represent the Alliance in your community.
Community standards and member expectations.
Alliance members commit to caregiver-first language, evidence-informed practice, ethical referrals, and treating every family with dignity. We're small on purpose, and selective on purpose — the credential means something because the standards do.
Apply to join the Alliance.
The Dementia Advocacy Alliance exists for the professionals who already show up for caregivers. If that's you, we'd love to meet.